As you might have noticed from some of my other blog posts… I am a pretty avid reader. The idea of self improvement and lifelong learning is inspiring. There is so much still to learn, both personally and professionally. As a startup business, I am constantly bouncing between topics to pick up as much as I can about the issue of the moment.
Event and venue management is a dynamic industry that is multidimensional. It is one of the things I love most about this line of work… you could be talking about crowd management, sustainability, talent buying and guest services all in one day. Now, as a small business owner, I am also learning more about things like content marketing, entrepreneurship, accounting, sales and human resources. It is exciting, but also a little overwhelming.
Here are a few articles and blog entries I’ve uncovered this week that are of interest.
I definitely considered myself an intrapreneur during my career as an events venue operator in collegiate athletics. I am very proud of the things our team accomplished and know they were appreciated by the organization. With that being said, there was never anybody telling me to take on additional projects and I was certainly never financially incentivized. The work was done to:
- Leave the department better than I found it. I wanted to create an impact and believed if I set the groundwork for future growth, I would be creating the long term trajectory.
- Keep myself motivated. Events and venue management is hard work and the institutional environment can be stifling. By setting challenging work goals, I was able to come to work inspired each day.
- Gain personal benefit either in terms or promotion/ improved work dynamics within the organization or recruitment from outside the organization.
This article does a nice job explaining what an intraprenuer is and why they are important.
I find the topic of eSports to be extremely interesting in respect to the live events and venue management industry. Having spent time at UC San Diego (a strong science and engineering university), I gained greater exposure to technology events. eSports, drone events and hackathons were all technology programs we hosted in sport event venues. I am also co- champion for the session, “eSports on Your Campus” at this year’s IAVM Venue Connect Conference. The topic of eSport has been front of mind all year for me. As I started to think more about eSports, I became curious about the demand for eSports as a live, in- person event. I know eSport facilities are popping up all over; will eSport fans really be interested in attending events or will they more likely watch on Twitch? The NBA 2K League has geography tied to its teams, but all competitions will be held in New York, so does geography really matter? We’ve all heard about the attendance decline in the NFL as people now prefer the home experience… does a home/ virtual- based sport really have live event appeal?
Finding, negotiating and booking sport event venues can be challenging. The limited inventory, heavy demand and restrictive booking policy have event promoters constantly frustrated. Stylehawk can be a super powerful resource in this process. We understand the specific challenges and constraints the venue managers are navigating and can help. For the event promoter, we centralize the search and also function as operations support. This approach turns Stylehawk into a powerful event operations team.
As someone who is building a business around sport event venues, I love to see articles like this. There is clearly demand for the right type of sport event venues. The more experience I gain as a venue sourcing provider the more I fall in love with sport complexes. The reason I enjoy these venue types so much is because:
- The complexes were created to generate revenue by scheduling athletic events, tournaments and trainings. Therefore, management typically has a more entrepreneurial mindset than institutional and municipal facilities and they can be more agile and flexible in scheduling policy.
- Sport complexes serve many audiences so they are often large, functional and flexible spaces.
- Sports Complexes curate their own programming and leagues in addition to having anchor programming. As a result, there is often a built in audience and the venue can assist with marketing.
We have recently partnered with a drone and aerial photography provider (Da Drone Dude) to deliver professional quality photo and video services to our venue partners. My goal has always been to simplify the venue sourcing process and get it down to a “1 click” process. Providing clients with powerful visual content should make the event venue rental decision easier.
One other thing to check out… we just added a new FAQ page. Take a look and let us know if we need to add anything.
Happy Father’s Day!
Please share any interesting articles you come across in the comments section or send them to firstname.lastname@example.org. I would also love to hear your feedback or help with any of your San Diego and Southern California event management and venue sourcing needs.